Pollinators, including bees and butterflies, play a crucial role in our ecosystem, and their populations have been in decline due to habitat loss and other factors. Pelee Island is home to many pollinator species, including the iconic Monarch butterfly, which relies on plants, like milkweed for its lifecycle. By planting milkweed seeds, individuals can help create habitats and support these essential pollinators.

Pelee Island Winery is excited to announce a new initiative aimed at supporting pollinator habitats on Pelee Island. The winery has partnered with the LCBO and the Nature Conservancy of Canada to add neck tags to its Monarch wine bottles. The tags will feature QR codes linking customers to a sign-up form where they will be mailed a free pack of milkweed seeds for planting at home.

“We are excited to launch this initiative in support of pollinator habitats on Pelee Island,” says Pelee Island Winery Vice President, Business Development, Darryl MacMillan. “We believe that by partnering with the LCBO, the Nature Conservancy of Canada, and our customers, we can make a positive impact on the environment and protect these essential pollinators. By planting milkweed seeds and supporting conservation efforts, we can ensure that future generations will continue to enjoy the beauty and benefits of our natural world.”

The Nature Conservancy of Canada (NCC) has been protecting and caring for the globally rare habitats on Pelee Island for over 20 years. We are grateful for the longstanding partnership with Pelee Island Winery, their generous in-kind support of events and encouragement has helped to advance our conservation and restoration efforts across the island for the benefit of people and nature. –Kristyn Richardson, Program Director, Southwestern Ontario, Nature Conservancy of Canada.

In addition to providing customers with milkweed seeds, Pelee Island Winery is donating a portion of proceeds from every bottle of Monarch wine sold to support pollinator habitats on Pelee Island. By purchasing Monarch wine, customers can directly contribute to the conservation efforts and make a positive impact on the environment.

Pelee Island Winery is committed to protecting the environment and making a difference in our communities. We believe that this initiative will not only benefit the pollinator habitats on Pelee Island but will also inspire others to take action and protect pollinators in their own communities. We encourage everyone to join us in this effort and help support pollinators and their habitats.

For more information about this initiative, please visit https://ecompelee.wpengine.com/pelee-island-pollinators/.